[saymaListserv] Re: Antibiotics

john stupak jstupak at sundayrounds.com
Wed Jun 20 17:42:11 JEST 2001


Dear Ms. Calhoun:
Sorry for the delay in responding to your message of the 29th of May.  Very
insightful.  I will comment at some time in the future with Dr. Ferentz.
I appreciate your comments
John Stupak, Host of Sunday Rounds
----- Original Message -----
From: Mary Calhoun <moriah at preferred.com>
To: <info at sundayrounds.com>
Cc: tcfm <tcfm at kitenet.net>; sayma <sayma at kitenet.net>
Sent: Tuesday, May 29, 2001 7:08 PM
Subject: Antibiotics


> Dear Sunday Rounds,
>
> Last weekend I heard part of your interview on the topic of antibiotics,
> including the problem of antibiotic-resistant germs.  It reminded me of
> a Neosporin promotion that's been going on, and that seems to me to be
> out in left field as far as good sense and public education are
> concerned.
>
> A few months back a temp employee in a super-store handed me a free
> sample and a glossy flyer.  The text emphasizes preventing scars, the
> image-with-the-eye-contact is a pretty young woman who might have
> concern for personal appearance, and the slogan is "every cut -- every
> time."  I saw the same ad on TV just a week or so ago.
>
> The manufacturer's message struck me as superficial (playing on the
> fears of aging boomers?), unhealthy (do teen girls need "unscarred" as
> another form of "perfect" to worry about?), unwise (isn't public
> education now stressing careful use of antibiotics?), greedy (a cosmetic
> pitch to over-sell a medication?), and obscene (public health be dinged,
> let's make money on this stuff!).
>
> For some time I've been wondering to whose attention I might draw this
> ad that might make a difference.  If Neosporin's campaign bothers you,
> or any of your featured physicians, I hope Sunday Rounds will say so on
> the air, and help keep the public message clear.  If you know a reason
> why cosmetic use of this antibiotic is OK, I'd be interested to hear it.
>
> Sincerely,
>
> Mary Calhoun
> Abingdon, VA
> (listener, WETS-FM, Johnson City, TN)
>
>
>




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