[saymaListserv] Campaign of deception

CIsland at aol.com CIsland at aol.com
Tue Aug 19 10:59:30 JEST 2003


Friends, 

What follows is neither cynicism, extremism, urban legend nor a fantasy.  It 
is rather cold, hard, fully documented fact that power and money grubbing 
Republicans are running a coldly calculated plan intended to deceive voters into 
believing they sincerely care about protecting our natural environment, while 
all the while they are destructively, intentionally exploiting it for their own 
gain. Remember their reason for bothering to try to convince the electorate 
they are pro-environmnet is  the polls show the great majority of Americans 
themselves care strongly for preservation of the natural world, our home.  Very 
many Republicans want to be elected to positions of political power and do not 
mind deception as a means to garnering votes.    Bill Reynolds, Chattanooga 
Meeting

"COACHING REPUBLlCANS TO SOUND GOOD ON THE ENVIRONMENT"

The chief architect of Newt Gingrich's Contract with America is at it again.  
This time pollster Frank Luntz is advising Republicans how to sound good, but 
not how to be good, on the environment.  

Luntz has dedicated 16 pages in his message book "Straight Talk," to the 
environment, which Luntz calls "the single issue on which Republicans" in general 
-- and President Bush in particular -- are most vulnerable." The New York 
Times explained, "Luntz's remedy is not to change the policy, but to dress it up 
in warm and fuzzy words."

Republicans began this strategy last fall, when candidates who wouldn't 
normally campaign on their environmental records, like New Hampshire Senate hopeful 
John Sununu and Colorado Senator Wayne Allard, did. Their campaigns 
publicized their one or two good environmental votes and ignored their true record of 
anti-environmental votes in Congress.

Luntz's goal is to shatter the "caricature" that the Republicans are in the 
pockets of corporate fat cats and sinister companies that "pollute America for 
fun and profit."  In order to cloud the "prism of suspicion"  with which 
voters view Republican lawmakers, Luntz advises them to: Assure a skeptical public 
that you care, "tell personal stories" that illustrate your connectedness to 
the environment. Use language that reassures the public, like "preserve," 
"protect,'" "safer," "Cleaner," and "healthier." Say you are seeking a fair 
"balance" between the environment and economy. Talk about ways to improve the 
environment in the future.  (Bush's hydrogen car initiative is an example: Here's a 
solution to oil dependency that won't kick in for 16 years so we don't have to 
tackle it now. )  Champion national parks and forests. Claim that there is 
scientific uncertainty even when the evidence shows otherwise, as is the case 
with global warming.

(Excerpts from 'Scripting to Deceive, Coaching Republicans to Sound Good on 
the Environment,' by John Byrne Barry 04/11/2003  ADAPTED FROM A SIERRA CLUB 
PRESENTATION BY MARGARET CONWAY AND KIM HADDOW.  Published in the 
Tennes-Sierran, the monthly newsletter of the Tennessee Chapter of the Sierra Club, v. 34, 
no. 8, August, 2003) 
      
FOR A   FULL ANALYSIS, GO TO WWW.SIERRACLUB.ORG/LUNTZ

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